The Marketing Annuity Concept

“If you want to make a lot of money, you have to either own it or sell it. Own it or sell it became a church bell that rang in my ear, and I will never forget it, to this day.” – Tim Sales

Three Income Earning Strategies

1 – People at Work (Labor)

Employment
Sole Proprietor
Small Business Owner

2 – Money at Work (Capital)

Loans
Stocks
Real Estate
Small Business

3 – Systems at Work

A fancy way of describing a business that implements ideas to employ capital and labor to serve the customer and provide profit to the owner.

CEO – Chief Executive Officer

The manager of the business and/or system, employing capital and/or labor to provide a product or service to meet the customer needs and provide profit to the owner(s)

Consumer
Employee
Owner

Entrepreneur

Dreamer
Thinker
Storyteller
Leader

What is Marketing?

The Four P’s of Marketing

Product
Placement
Price
Promotion

Types of Marketing

Cashback Marketing
Rewards Marketing
Referral Marketing
Affiliate Marketing
Network Marketing

Marketing Communications

Business Cards, Flyers and Brochures
Direct Mail
Magazines and Newspaper
Radio
Television
Telemarketing
Sponsorships
Email Marketing
Search Engine Marketing
Social Media Marketing