The Marketing Annuity
“You never change things by fighting an existing reality, to change something, build a new model that makes the existing model obsolete” – Buckminster Fuller
Our Definition of the Marketing Annuity
A combination of sales commission from marketing used to build an investment portfolio, compounding over time; eventually providing recurring income.
Marketing by Compensation Types
A broad category of compensation types with each closely related to a sale and a percentage of the sale as the compensation, called a commission in general terms.
- Marketplaces – match consumers with providers like advertisers and publishers, drivers and riders, hosts and guests, sellers and shoppers.
- Cashback Marketing – A form of profit sharing from retail, wholesale, manufacturers and financial institutions.
- Referral Marketing – Refer someone you know, generally called a refer a friend program and you both receive a gift or reward when a person completes the specific actions laid out in the program.
- Affiliate Marketing – is an independent sales and marketing position for a business that enables a marketer like a publisher, blogger or email marketer to earn commission based on sales.
- Network Marketing – is an independent sales and marketing position for a business that includes direct sales and building a sales team to market and sell products and services.
Investment by Compensation Types
- Interest From Loans – A loan repayment includes specified term and rate of interest.
- Dividends From Stocks – Dividends are announced, payable on a specified date at an amount per share to shareholders of record on a specified date
- Rent From Real Estate – A specified amount of payment for use of property for a specified time.